Top 10 ways to improve your SEO
Most Top 10 lists are stupid. There, we said it.
Entertaining? Sometimes. Educational? Rarely. Clickbait? Definitely.
A major component of online marketing is about getting views, so Top 10 lists definitely have a role in marketing. But if the actual article is trash, do you really want that associated with your brand? Do you want to be the company that over-promises with a catchy headline and then underdelivers with superficial and useless content?
Probably not. Neither do we.
Below, is our practical guide to the Top 10 ways to improve your website’s SEO.
Many of these actions are things that you can easily do yourself. If you have any questions, leave a comment or reach out to us directly. We are happy to help!
1. Create more content
A major component of Google’s algorithm is word count. The more words on your website the higher your score. The best way to boost your word count is by creating new pages. Some of the most impactful pages you can add are blogs, articles, product descriptions, case studies and testimonials.
2. Include relevant keywords on every page
Keywords help Google understand where you wish to compete. Do you want to be on Page #1 for the search “Family friendly, local dentist” or for “Helpful, neighborhood dentist”? Picking the right keywords and convincing Google to score you highly on each keyword is a multi-step process. Read our in-depth guide on using keywords to improve SEO.
3. Use a “Responsive” design
Guess what? A lot of people browse the internet on their phone or tablet. If your website isn’t customized to look good on handhelds, then Google will rank you lower for searches on those devices. Easily check how your site appears across devices, hopefully you’re not surprised.
4. Improve your user engagement
Search engines monitor how customers interact with your site: more engagement translates to a better ranking. The best way to improve engagement is to have compelling content. If someone lands on a page and likes what they see, they’ll explore and stick around. Alternatively, if they see pop-ups or boring content, they’ll hit the back button.
5. Increase your link count
From Google’s perspective, links are like votes. If a website is useful or entertaining, then people will share it. They might share it on social media, their blog, their website, etc. Every new link is a vote that Google interprets to mean that this webpage has value. Generally speaking, more votes means more value. Check out our in-depth guide on link building.
6. Optimize your site speed
Google wants to showcase sites that are fast. If your site takes longer than ~3 seconds to load, you’ve been heavily dinged by Google. Website visitors don’t like to wait either, so that creates even more incentive to speed up your site. Quickly test your site load time and see how you can improve it.
7. Improve content readability
Readability is the ease with which a reader can comprehend a piece of writing. It is trying to measure how simple your writing is, including vocabulary, syntax, grammar, etc. Google wants to cater to the largest possible audience. Simple, clear writing is an important component of mass appeal. Check out our in-depth guide on improving readability.
8. Post fresh content frequently
Google has a vested interest in people creating more content. They love all content: writing, images, videos, audio files, etc. They want to be the super-highway that connects users to content over Google search and YouTube. From their standpoint, the more often you create content, the better.
9. Include alt tags for images
An image is worth a thousand words, right? So include them. An alt tag allows for a short description of the image that can be read by a search engine. Include relevant keywords here and take advantage of an often ignored tool to improve SEO.
10. Increase your social media presence
Until recently, Google was debating internally how heavily to value social media. Previously they were trying to promote their own social media platform: G+. Even though Google has now internally deprioritized G+, they have increased the weighting of a strong social media presence for SEO. Short story: more followers and more activity across more platforms translates to better SEO rankings.